Disney Plus is no longer offering free trials to new subscribers, ending a promotion that let people test out the streaming video service for a week before paying up.
A Disney spokeswoman characterized the elimination of the free trial as part of continuing tests of different offers, promotions and other marketing to widen Disney Plus. "The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own," she said. Disney Plus is $7 a month and allows members to quit and resubscribe anytime.
“We continue to test and evaluate different marketing, offers, and promotions to grow Disney+. The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own,” said a Disney Plus spokesperson in a statement to The Verge. In addition, if you are in need of
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It’s not clear when Disney removed the ability to try out Disney Plus for free, but the timing does sense, given that Disney is just weeks away from releasing what might be the single most anticipated title on the service yet: the recording of the Broadway production of Hamilton, set to debut on the service on July 3rd.
The end of Disney Plus’ free-trial promo, which is a widespread customer-acquisition tool in the industry, was first spotted by French news site Numerama. As of early May, Disney Plus had signed up 54.5 million subscribers worldwide just six months after its launch. In the U.S., it costs $6.99 per month or $69.99 per year.
